Course Information:

Instructor: Matthew Schonewille

Course Delivery: Online

Course Duration: 8 lessons and lectures

Skill Level: Everyone

Course Content: Website + Video + Audio

Requirements:

  • No pre-knowledge is required
  • A PC or Mac computer is required
  • No software is required for this course

Who is this course designed for?

  • Anyone who wants to learn how to track their website traffic
  • Anyone who wants to understand how to grow your Website
  • Anyone who wants to know if their website efforts are working
  • Anyone who has a desire to learn but doesn’t know where to start

Course Description:

Having a website is almost commonplace and is expected by any customer and business but not everyone does it well. Knowing the information you have access to is critical and google has done so much to help you out but you just don’t know how to access or understand it. When you are marketing that facebook campaign, are you really getting the traffic you need? When you are promoting a new product and have put a ton of effort into telling others about it, is it really working? Where are your customers coming from, how long do they stay on any given page, where is social media in all of this? These are some of the things that we will cover in this introduction to Google Analytics course to give you a solid foundation and the upper hand online.

What will I learn?

  • What is Google analytics and how/why you should be using it for your website
  • How to understand reports and Google tracking code
  • What metrics are important to know and what ones are useless
  • What is a bounce rate, average time on page and referral acquisitions
  • How to understand the data to your business advantage
  • Learn how to navigate around the Google analytics environment
  • Webmaster tools

Course Curriculum

Section 1: Introduction
Section 2: The Basics
Section 3: The Nitty Gritty
Section 4: Key Metrics and Information
Section 5: Whats next?

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