Course Information:

Instructor: Matthew Schonewille

Course Delivery: Online

Course Duration: 8 lessons and lectures

Skill Level: Everyone

Course Content: Website + Video + Audio


  • No pre-knowledge is required
  • A PC or Mac computer is required
  • No software is required for this course

Who is this course designed for?

  • Anyone who wants to set up their business plan
  • Anyone who is willing to take a few minutes to learn something new
  • Anyone who wants to get their ideas onto paper
  • Anyone who has a desire to learn but doesn’t know where to start

Course Description:

Welcome to the Simple Business Plan 101 course. This course is designed for anyone who wants to get a head start on building their business plan and actually know why and how to do it. So many businesses fail because they do so many things wrong BUT after taking this course you will at the very least know the core elements of your business idea.

It’s very important to note that just because you have a business plan that doesn’t mean you will have a successful business BUT it will give you the right direction so you can have the potential to be a success. One of the key things I have learned in building my multiple businesses is that “Success is Deliberate” and that each business needs a plan for moving forward.

What will I learn?

You will learn how to create

  • Business Description and Value Proposition
  • Mission and Vision Statements
  • Marketing Analysis Reporting and Data
  • Customer Persona’s
  • Marketing Strategy and Goals
  • Sales and Marketing Mix
  • Basic Financials and Funding

Course Curriculum

Section 1: Welcome
Welcome and What you can expect 00:00:00
Section 2: Fundamentals
Unit 1 – Business Description and Value Proposition 00:00:00
In this unit you will learn how to create your business description as well as what you value proposition is for your business.
Unit 2 – Mission and Vision Statements 00:00:00
In this unit you will learn what a mission and vision statement is and why you should have them created to make sure you are not wasting your time and money on things that won't help your business succeed.
Section 3: Marketing Core
Unit 3 – Marketing Analysis 00:00:00
In this unit you will learn some of the who, what, why and how of creating a marketing analysis report for your new business idea.
Unit 4 – Customer Persona Template 00:00:00
Section 4: Sales, Marketing and Financials
Unit 5 – Marketing Plan and Strategy 00:00:00
In this unit you will create goals, objectives and a marketing strategy from you marketing analysis and develop a tangible/measurable marketing plan for your business.
Unit 6 – Sales and Marketing Mix 00:00:00
As a photographer you have already defined whom you are as a business, the product you are selling, who your competitors are and so much more. This unit is designed to take the previous units and create a specific set of steps and objectives for your sales and marketing mix.
Unit 7 – Basic Financial and Funding 00:00:00
In this unit you will learn about the basics of business financials as well as where to get potential funding for your business idea.
Section 5: Course Wrap-up
Unit 8: Course Wrap up and Next Steps 00:00:00

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